I am extremely interested in seeing how this experiment pans out for a number of reasons. Why you might ask? I could write five blog posts on why, but the biggest reason why I am fascinated is because this strategy appears to be rooted, at least partly, in video game design theory. Amazon is clearly conducting a very intricate, highly analytical psychological experiment upon its workforce. But are they inventing the psychology or did it originate somewhere else?
There are many people who play online video games and many more that don't. Yet, video games are some of the most highly profitable and significant entertainment products ever made. You don't believe so? Take a close look at the two numbers to understand the significance of gaming.
- In 2015, the total cumulative box office for all the movies shown in theaters within the United States came to just about $11 Billion.
- During the same year of 2015, total sales for all video games purchased in the United States almost reached $24 Billion.